Virtual CFO

Marty Koenig is Founder and CEO of CXO To Go, a firm dedicated to building financial, operational, strategic and technological excellence for small/mid business owners. Marty has over 25 years of diversified financial and operational experience from private and public companies ranging in size from startups to mid-size firms to multinational Fortune 30 companies including AT&T, General Electric, NCR Corporation and StorageTek. With former board of directors, vice president and director roles he has worked in the industries of banking, retail, services, consumer goods, food, telecommunications, non-profits, manufacturing, high-tech, healthcare and professional services which give his clients a wide range of experience he applies to any industry. Marty works with the business owner to create goal clarity. He understands the overall goals that our clients want to achieve. He then works with the business owner to create clarity in order to achieve those goals.

Prior to starting CXO To Go, Marty was partner at a national firm for three years. Before that Marty led a $150M national practice at a Fortune 50 firm hiring new management teams in nine regions and 384 employees. He was responsible for all internal financial planning and operations, sales, human resources, product development and go to market strategies. What this means to his clients is that he has built organizations from the ground up working with companies that want to scale their operation and those that have scaled it.

Marty has managed during periods of rapid growth and through significant downturns. He has directed expansions and contractions of personnel, information systems, physical locations and working capital, enabling companies to meet the challenges facing them. While serving on the board of directors and CFO/COO at three start-up firms, he contributed to direction-setting management sessions, built business and marketing plans, and performed product development culminating in the launch of new products and services nationally and globally.

Marty works with his clients to provide insight on how business decisions impact profitability and cash flow, and helps develop and implement plans for profitable growth. He helps them become capital attractive so they have the right financial strategies and can get the money they need to take their business to the next level and ultimately exit their business. Marty’s expertise includes budget management, strategic planning, new product launches, business process improvement, debt restructuring, startup funding, operations management, financial predictions, contract negotiations and project management, and improving banking relations. This experience allows him to understand the small and mid-sized business, quickly identify areas where challenges and opportunities exist, to design and implement a comprehensive and practical plan for business owners to achieve their goals.

His integrated approach treats leadership, management and technology as highly coupled entities to solve company problems of any size and scope. Marty is generally involved in helping the company and owner with planning and executing strategies for financial improvement and business results. He loves to educate and coach. He works well at any level in the organization, respecting each member for their contribution to the organization.

Marty earned Bachelors and Masters Degrees in Management from Antioch University McGregor in Yellow Springs, OH. He has an engineering degree from ETI Technical College. He is on the Board of Advisors for Novum Institute and the Novum Group, he volunteers as an advisor for Colorado CTEK Venture Center helping entrepreneurs build profitable, sustainable businesses. He is a certified PMP (Project Management Professional) from the Project Management Institute. He is a Certified Microsoft Professional Accountants Network advisor and was Certified QuickBooks ProAdvisor. Marty serves on several boards of advisors for startups and volunteers on the board of a nonprofit firm.