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Nov 07
2011
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It seems the so-called gurus with the "7 Steps to XYZ" are mostly self-indulgent and focused on the money they'll personally make, rather than the money their customers will make. They’ve got video testimonials, compelling squeeze pages, and annoying, over-exposed email campaigns. Unfortunately, the highest paid “experts” with those proven "formulas" are typically very good marketers, but not backed by a lot of substance and defensible experience. Go ahead, google "7 Steps". There's 77 million results.
Those who advocate the advisor role as many define it (and so do I) can be successful, and truly help their entrepreneur clients achieve their dreams. Our propensity for instant gratification is driven by the headlines, the speed of social media, and most of the dumb TV shows. It leads people to believe they can spend a few bucks and quickly go make a million bucks. Heck, they hear about a few success stories, but fail to realize only 0.00000001% of people that make the headlines got lucky. So it’s got to be easy, right?
The advisor takes his/her background, education and experience and applies the powerful combination and converts the business owner’s uncertainty to more certainty. It's really that simple. It doesn’t need the “7 Steps” or the “12 Steps” but actual work on actual problems, designing the best approach on-demand.


The IT function continues the challenge of becoming a strategic player in small companies. I've been an advocate of small companies using technology for their strategic advantage. However, most small biz owners aren't all that tech savvy, and if they are, they don't hold IT in high regard. Times have changed. Today's IT function no longer consists of young geeks wearing funny glasses and talking a funny language (IT speak).
business lending bill “Small Business Jobs Act of 2010” got passed today by the Senate (61-38). That shows the federal government got the message: Most job growth is caused by small businesses. The small-business bill provides $12 billion in tax incentives and provides a $30 billion lending fund to help cash-starved businesses. This Act is expected to leverage a total of $300 billion in loans to small businesses.