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Apr 26
2010
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Harriet L. Donnelly, President, e5 Marketing
How many people in your organization can describe what your company does in a few sentences? How many different descriptions do you hear and how many of them are correct? Typically, you can pick a sentence off of one and mesh it with another that you wordsmith with the third and it may still not be right. But, this may not be how you ultimately want people to think about you and your company...
Your first introduction, whether in a business meeting or in an elevator, is the most critical and sets the tone for any continuance of the business opportunity or the conversation. Within those first seconds you need to establish your credibility and evoke enough interest for a follow-on conversation.
