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Nov 07
2011
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It seems the so-called gurus with the "7 Steps to XYZ" are mostly self-indulgent and focused on the money they'll personally make, rather than the money their customers will make. They’ve got video testimonials, compelling squeeze pages, and annoying, over-exposed email campaigns. Unfortunately, the highest paid “experts” with those proven "formulas" are typically very good marketers, but not backed by a lot of substance and defensible experience. Go ahead, google "7 Steps". There's 77 million results.
Those who advocate the advisor role as many define it (and so do I) can be successful, and truly help their entrepreneur clients achieve their dreams. Our propensity for instant gratification is driven by the headlines, the speed of social media, and most of the dumb TV shows. It leads people to believe they can spend a few bucks and quickly go make a million bucks. Heck, they hear about a few success stories, but fail to realize only 0.00000001% of people that make the headlines got lucky. So it’s got to be easy, right?
The advisor takes his/her background, education and experience and applies the powerful combination and converts the business owner’s uncertainty to more certainty. It's really that simple. It doesn’t need the “7 Steps” or the “12 Steps” but actual work on actual problems, designing the best approach on-demand.
