CxO To Go RECENT SUCCESSES
PowerPuncherTM – Executive Summaries
Description
The job of the executive summary is to sell, not to describe. The executive summary is often your initial face to a potential investor or lender, so it is critically important that you create the right first impression. You need to convey your company’s essence and its energy. You have about 30 seconds to grab their interest. You do not need to explain the entire business plan in 250 words. You want to be clear and compelling.
This means your executive summary should be about two pages, maybe three. Business owners are usually too close to their products and the everyday grind of building a company.
We have found that business owners find it difficult boil down hundreds if not thousands of pages that they’ve put on paper or have in their mind. PowerPuncherTM puts all that into a succinct set of words. We produce an excellent, attractive and informative executive summary. You have to be able to tell a story, sometimes with humor, sometimes with emotion, very quickly. We equate a great Executive Summary to producing a great commercial.
When producing a commercial the creator takes the time to finesse the words, play on the emotions, carefully architect the flow and the look and feel. If the investor can’t get past the first 30 seconds, their interest in your company disappears. The goal of a good executive summary is not to get them to invest, but to get them to flip back to the financial section, which also has to play to their emotions.
CxO To Go’s Executive Summary development service starts with gathering all the information you have already prepared. We perform a free gap analysis to figure out the price.
Value
High Impact. You get a high impact, visually stimulating and content enhanced Executive Summary.
Capital Attractive. Investors and lenders see that you have spent the time and effort to do it right. They see the things they need to make a decision.
Tells Your Story. You get our proven, concise writing style that flows to tell your story in a compelling way. That makes them want to read more and ask more questions.
Price Range
$1,000 to $3,000 depending on these factors:
· How much you have documented for your company
· How your current business plan shows that you have though it out thoroughly
· The target audience is for your business plan
· How sales oriented is your executive summary
· How sophisticated and professional your financial projections appear
· How well you tell the story
· How readable is your current business plan and other documentation and presentations
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