Marketing Power

Get power in your marketplace. Do your competitors have it? We specialize in helping I.T. companies, eCommerce/eRetailers, Professional Services, and Consultants get the the right word out, so you attract your ideal customers. CLICK HERE to see the whole infographic on the types of marketing you'll want to consider for your success. Here's the small version:

Which one do you do first? Which one do you spend more money on? CxO To Go helps your company get real about marketing in the 21st century. We have all the latest tools and tricks of the trade. Our CxOs are experts in strategy, branding, and interactive marketing based on a proven Marketing Methodology. Our Marketing Executives have over 20+ year background in marketing and sales in Fortune companies as well as entrepreneurial ventures, and private consulting. We have an especially deep experience in Marketing Strategy, Branding, Messaging, Internet Marketing, website development, community development and advertising optimization, and have leveraged these capabilities for extraordinary results in high technology marketing and revenue generation with B2B and B2C products.

Sales and Marketing executives are a special breed of executive. They have lived in the trenches and have performed at the senior executive level in small, mid-size and Fortune companies. CXO To Go offers sales and marketing enhancement services to increase your top line profitably. 

Sales Execution

According to the National Sales Executive Association, you increase your sales by 80 percent when you follow up! The statistics on their survey findings show 2 percent of sales are made on the 1st contact, 3 percent on the 2nd contact, 5 percent on the 3rd, 10 percent on the 4th and 80 percent on the 5th through 12th contacts. In today's economy, its taking 8-12 contacts. Just how can you manage all that?

CxO To Go created Sales Operations Services to make sure that sales departments increase their sales results. You can gain sales and increase profits by using your CRM tools to the fullest capability.

• Have your sales people accepted and adopted your sales processes and do they use them without fail? Probably not. 
• Does everyone use the same sales process? Perhaps.

No prospect is lost for lack of one more touch. Its not effective to continue doing the same thing over and over, expecting different results, like calling a prospect repeatedly. Instead, our steps include a multi-touch approach using phone calls, e-mails, greeting cards, pop-up cards, articles of value, book summaries, industry-specific information, etc. We also created criteria for stopping the process when it becomes clear the prospect doesn't qualify, so we aren't wasting our time on low-yield prospects.

Sales Process Improvement

Do you have something you can point to and say, "There's our sales process"? Or perhaps its a bunch of emails over the last months that have become your sales policies and procedures. Sales is a process. It works or it doesn't. Nothing in between. If you want maximum sales performance from your sales team let CxO To Go's Sales Executive Consultants analyze what you are doing wrong and help you get more sales. 

Sales Team Development

Its one thing to have a process, but your sales people are only as good as their team development. We help get them on the same page so the process can work. Ever heard of Drexler-Sibbet? Its a great methodology we use to help sales teams coalesce into a high performance sales machine. Oh, and we use it ourselves here at CxO To Go.